How to NÖ: Haubiversum — Die Brot Erlebniswelt

If you’ve spent any time in Austria, you know how the country feels about its bread. Fresh bread. Good bread.

But who’s behind all those delicious carbs? Many, in fact. Similar to Austria’s family owned vineyards, so too do families throughout the land inherit bread recipes of old, tasked with keeping the recipes alive and produced.


The Niederösterreich Card offers an insider’s look into one of Austria’s well-known bread companies, Haubis. Haubis has been in business since 1902 and passed down from son to son to son. Not only does the company share its bread and pastries with Austria, it exports throughout other parts of the world as well, including Vietnam, Japan, and Switzerland – to name a few.

Alright, so why make a special trip to a bread factory?

Because bread, that’s why! Or to be of more help to you: It’s interesting for grownups, interactive for kids, and tasty for all ages.

What to Know

How to Get There

Haubiversum — Die Brot-Erlebniswelt which roughly translates to Bread World of Experience is about an hour and half outside of Vienna if you plan to drive. The scenery is lovely but winding, so if you’re susceptible to car sickness, I recommend you call dibs on the front passenger seat or take the wheel yourself. I sat in the back-middle of my family’s car and it was a regrettable decision.


Once you arrive, you’ll enter into the Haubis Restaurant. We came at an awkward time to eat a full meal so we opted for a quick pastry from the counter instead. If you choose to eat at the restaurant during your visit, it may be wise to get a reservation beforehand, especially if you go on a weekend. But reservation or not, you won’t go hungry.

Photo via Hausbiversum

Even with the NÖ Card, the factory asks you to reserve spots for you and your fam prior to your arrival. Times vary. Tour is accessible for wheelchairs and strollers. There is a changing table and kids’ toilets in the building.

English speakers: It is possible to book a tour in English. This must be done through email

The tour is an interactive and education experience which gives an in depth look into Haubis’ bread-making process and philosophy. Before the tour begins, the tall and the small are each given their very own apron, and it’s adorable. You’ll also be required to wash your hands for reasons which will become clear in a second.

First, you’ll enjoy a cute little film that explains Haubis’ history. Then, you’ll be escorted into a large, old fashioned kitchen to form your own piece of bread! The dough is prepared ahead of time, so all that’s required of you is to find a place at one of the tables and get your dough. The film, along with the tour guides and signs placed throughout the kitchen, aid you in how to make a figure eight-shaped bread roll. Once you’ve formed your roll, you can sprinkle whatever available toppings on top. Lucy and I chose sunflower seeds.

After you turn in your bread to be baked, you’ll be led throughout the factory to learn more of its history, how the bread is made, where it’s made, and how bread making is now compared to 1902. The tour is 1.5 hours.

Important: My family and I went on a weekend which was not brilliant thinking on our part, especially since the kids were with us. Weekends aren’t work days which meant no activity happened within the actual factory. There are plentiful opportunities to look through giant windows to see folks baking bread along the tour, but if it’s a weekend, you’ll only see quiet rooms with giant machinery.

Throughout the tour are little interactive boards for kids to play with and move while the tour guide discusses bread things with the grownups. As one of my kids isn’t so into large groups, we tried to find these play boards with every turn and it seemed to keep her busy.

Toward the end of the guided tour, you’ll have an oven and freezer experience. It’s cool and unique, and super for the kids. However, if you are sensitive to temperature or claustrophobia, I recommend emailing ahead of time to inquire further about this for health reasons. Everyone in my group did fine, but I imagine it might be a challenge for some with health sensitivities.

At the conclusion, you’ll get to try a small Haubis pastry then pick up and promptly devour your freshly baked bread. You are then free to move about the cabin.

For the Kids

  • Hands-on bread making experience
  • Interactive, educational play boards throughout the tour
  • Close ups of Haubis’ machinery, how bread is produced and packaged
  • Free pastry square
  • Haubis merchandise for kids and babies
  • Free indoor playground with free Kinderbetreuung (child care); playground is located inside the restaurant; snacks are served at various times
  • Free outdoor playground
Recommendation Rating: 8/10

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